HEALTH FORUM

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bordercolor=#FFFFFF bgcolor=#FFFFFF> border=0 cellspacing=0 cellpadding=10> Adbusters is making a sneaker. Were putting it on our feet. Were doing some kicking. Our target – Phil Knight’s ass. Let’s launch the “Unswoosher” to the masses in the same way Nike and every SUV, razorblade and cell phone company does with their products: a slick advertising campaign. A full-page ad in the New York Times sells for $47,000. Two million eyes can be ours to watch Philly boy squirm in his booties. Join us as we shake up the system with the Unswoosher’s kick-ass marketing strategy. http://www.blackspotsneaker.org/ad.html> src=http://www.blackspotsneaker.org/sneaker imgs/swoosh.jpg alt=View the AD width=400 height=232 border=0> View the href=http://www.blackspotsneaker.org/ad.html>New York Times Blackspot Sneaker AD>> http://www.blackspotsneaker.org/sneaker imgs/NikeAdFinalWeb.pdf>Download the New York Times BlackSpot sneaker AD (PDF 776 kb) The idea of an anti-logo Black Spot sneaker - an "unswoosher" dedicated to "kicking Phils ass" - is so fresh and appropriate for our times that the media cant help but take notice. Writer Linda Baker, from Salon.com, spoke with Adbusters and explored our culture jamming strategy to provide an ethical alternative to Nike and href=http://www.blackspotsneaker.org/article1 2.html>shake up the system>>.   cellpadding=0 cellspacing=0 width=274> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=274 height=1 border=0 alt=> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=1 border=0 alt=> http://www.blackspotsneaker.org/index.html> name=n5blackspotshoe src=http://www.blackspotsneaker.org/sneaker imgs/5blackspotshoe.jpg width=274 height=187 border=0 alt=> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=187 border=0 alt=> http://www.blackspotsneaker.org/afterindex2.html onMouseOut=MM swapImgRestore() onMouseOver=MM swapImage(n5spotnews,,http://www.blackspotsneaker.org/sneaker imgs/5spotnews f2.jpg,1);>http://www.blackspotsneaker.org/sneaker imgs/5spotnews f2.jpg width=274 height=23 border=0 alt=news> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=23 border=0 alt=> http://www.blackspotsneaker.org/bigq2.html onMouseOut=MM swapImgRestore() onMouseOver=MM swapImage(n5bigq,,http://www.blackspotsneaker.org/sneaker imgs/5bigq f2.jpg,1);>http://www.blackspotsneaker.org/sneaker imgs/5bigq.jpg width=274 height=20 border=0 alt=> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=20 border=0 alt=> http://www.blackspotsneaker.org/marketingstrategy 2.html onMouseOut=MM swapImgRestore() onMouseOver=MM swapImage(n5spotkickass,,http://www.blackspotsneaker.org/sneaker imgs/5spotkickass f2.jpg,1);> src=http://www.blackspotsneaker.org/sneaker imgs/5spotkickass.jpg width=274 height=20 border=0 alt=our kick ass market strategy> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=20 border=0 alt=> http://www.blackspotsneaker.org/getinvolved2.html onMouseOut=MM swapImgRestore() onMouseOver=MM swapImage(n5waysspot,,http://www.blackspotsneaker.org/sneaker imgs/5waysinvolved f2.jpg,1);>http://www.blackspotsneaker.org/sneaker imgs/5waysinvolved.jpg width=274 height=22 border=0 alt=5 ways to get involved> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=22 border=0 alt=> src=http://www.blackspotsneaker.org/sneaker imgs/5shoenavbtm.gif width=274 height=77 border=0 alt=> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=77 border=0 alt=> src=http://www.blackspotsneaker.org/sneaker imgs/shoenav3 r7 c1.gif width=274 height=1 border=0 alt=> http://www.blackspotsneaker.org/sneaker imgs/spacer.gif width=1 height=1 border=0 alt=>

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